Table of Contents
- What is the ADA?
- ADA Seal of Acceptance
- How to Earn the ADA Seal of Acceptance
- Types of products supported by ADA
- Waterpik and Philips are the first Powered Cleaners to receive approval
- How do you know if your toothpaste contains the ADA approval?
- How do I find products that are ADA-approved before I buy them?
What is the ADA?
Mission: To help dentists succeed and promote public health.
The American Dental Association (ADA) Seal of Acceptance is a stamp placed on a product to show that the company has met strict requirements. The seal was first created in 1934 and is now used by thousands of products from more than 70 companies. Sixty-nine percent of healthcare professionals and 80 percent of consumers believe the Seal encourages them to purchase a particular product.
These products are manufactured by a company that has its goods tested, inspected, and approved. If the product is changed in any way, including ingredients or advertising, the company must resubmit the product for review. The company may have to pay an additional fee to have its products re-reviewed.
A team of experts then tests the product to ensure that it meets the strict guidelines of ADA. ADA Seal of Acceptance
ADA Seal of Acceptance
Science backs the ADA Seal, so you can feel confident in purchasing this safe and effective product. The Seal verifies the manufacturer’s commitment to producing safe and effective products with high-quality standards. To earn the Seal, the product must exceed even higher safety standards. Brands that do not adhere to these strict guidelines will not be awarded the Seal or lose it.
The seal can be found on everything, from toothbrushes and toothpaste to water filters, laundry detergent, and razors. Products are all part of a larger mission: to make sure every product is safe for people of all ages and backgrounds. Everything from bottled water to deodorant can carry the seal.
Dental care is essential to maintain oral health and reduce the risk of tooth decay. Today’s advanced toothpaste formulas protect against cavities, plaque, and tartar buildup. They also help whiten teeth and protect sensitive teeth from cold or heat. Toothpaste has become a standard method of self-care to keep teeth clean and looking their best.
The essential function of today’s toothpaste is fluoride protection. Those who consistently use fluoride toothpaste have a much lower risk of developing cavities. It prevents cavities from getting worse and makes it easier to take care of your teeth between dental visits.
Toothpaste is an essential product in the American household. It can address various oral needs, from oral hygiene to teeth cleaning to teeth whitening. With so many choices, it can be a challenge to find the right flavor and function. In this age of innovation, there are so many brands and flavors to choose from that choosing the right product can be challenging.
How to Earn the ADA Seal of Acceptance
The Seal of Acceptance Program Participation Guidelines is provided as a resource for businesses seeking to provide superior service to their customers and employees. The guidelines do not govern a company’s rights to use the Seal.
All rights to use the ADA Seal are governed solely by a separate license agreement between the ADA and the manufacturer or distributor of an Accepted Product. The ADA Seal of Acceptance is a registered certification mark of the American Dental Association. The ADA (Association of Dental Plans) is a trade association with a mission to “promote and protect good oral health through science, education, communication, advocacy, and partnership.
Since the adoption of ADA, there has been tremendous growth and demand for accessible accommodations. Businesses are using the ADA Seal to promote, demonstrate and offer accessibility.
Getting the ADA seal for a product is not easy. The ADA seal is difficult to obtain because it requires more than simply a certification letter to prove that it meets the ADA guidelines. One of the biggest hurdles for companies to overcome with the ADA is that their product is super-safe and beneficial for humans, excellent even.
For the Seal of approval, the U.S. Food and Drug Administration (FDA) requires a manufacturer to prove that its products have been tested by outside scientists and found to be effective with established clinical standards. All such studies must be conducted in an independent, impartial facility.
Requirements for submission:
- Name (Established or Generic Names, Trade Names, Misleading Names)
- Composition, Nature, and Function
- Evidence of Safety and Efficacy
- Governmental Regulations
- Use of Biodegradable and Recyclable Materials
- Labeling, Package Inserts, Advertising, and Other Promotional Material
- Reference to Council Acceptance
- Changes to the ADA Seal of Acceptance Program
- Withdrawal of Acceptance
- Confidentiality of Submission Material
The ADA Seal of Acceptance is an important tool for brands to assess customer trust and satisfaction. It can show buyers that a product has undergone rigorous testing, has a proven track record, and can be trusted to perform safely and effectively.
Types of products supported by ADA
The ADA is arguably the most influential organization for the oral care industry, and its primary mission is to protect consumers from fraudulent products. As consumers become more inclined towards advanced technologies, the ADA seal is essential for any product that promises to help consumers adhere to certain oral care practices. It simply helps turn that claim into a reality.
- Bleaching Products
- Dentifrice, Fluoride, Anti-Gingivitis
- Dentifrice, Fluoride, Anti-Plaque/Anti-Gingivitis, Desensitizing, Enamel Erosion Control
- Dentifrice, Fluoride, Anti-Plaque/Anti-Gingivitis, Desensitizing, Tartar Control, Whitening, Oral Malodor
- Denture Adhesive
- Denture Cleanser
- Emergency Tooth Preservation Product
- Fluoride Mouthrinse
- Manual Interdental Cleaners
- Mouthrinse for Bad Breath
- Plaque/Gingivitis Control Mouthrinse
- ports Mouthguard
- Powered Interdental Cleaners
- Products for the Temporary Relief of Dry Mouth
- Sugar-Free Chewing Gum
- Temporary Relief of Oral Discomfort
- Toothbrush – Manual
- Toothbrush – Powered
- Toothpaste, Fluoride
- Toothpaste, Fluoride, Bad Breath Control, Plaque/Gingivitis Control, Sensitivity Control, Stain Removal
- Toothpaste, Fluoride, Bleaching
- Toothpaste, Fluoride, Sensitivity Control
- Toothpaste, Fluoride, Stain Removal
- Water Filters
Waterpik and Philips are the first Powered Cleaners to receive approval
The ADA Seal of Acceptance is awarded to Waterpik Water Flossers that meet certain evaluation criteria. The ADA Council on Scientific Affairs has identified five successful Waterpik floss models and found they effectively remove plaque and gingivitis. To receive the ADA Seal of Acceptance, a product must be clinically proven to be safe, effective, and reliable.
If you are looking for an ADA Seal of Acceptance interdental cleaner that meets the highest product safety and effectiveness standards, check out this ADA-approved product.
- Waterpik Battery Operated Water Flossers
- Waterpik Sonic-Fusion Toothbrush/Flosser
- Waterpik Water Flosser
- Waterpik Whitening Water Flosser
- BRUSH & FLOSS AT THE SAME TIME: Sonic-Fusion combines the power of an advanced rechargeable sonic electric toothbrush with the proven effectiveness of the Waterpik Water Flosser
- CLINICALLY PROVEN: Up to 2x as effective as traditional brushing and flossing for reducing plaque and improving gum health; Accepted by the American Dental Association
- 3 MODES: Brush, Floss, Brush & Floss. Reservoirs can also be hand washed with warm soapy water
- 1 DEVICE DOES IT ALL: At the push of a button switch from sonic brushing, to water flossing, to both; handle detaches for brushing on the go
- INCLUDES: 2 water flossing brush heads, 2-minute timer with 30-second pacer, 10 pressure settings, recharge indicator, deluxe toothbrush travel case, and global voltage (100 - 240vac, 50/60hz). Waterpik's Fort Collins, Colorado support team is available to help with any product questions or needs. Sonic-Fusion is backed by a 3-year manufacturer's warranty
- SUPPORT & WARRANTY: Waterpik’s Fort Collins, Colorado support team is available to help with any product questions or needs
In 2018, Philips followed suit and met ADA and American National Standards Institute-approved dental standards. In addition to testing its hygiene products, Philips submitted safety and efficacy studies for its Personal Health Assessments and Oral Hygiene Diagnosed editions.
The special electric toothbrush has a breakthrough design that focuses on improving oral health while reducing plaque effects. The Philips Sonicare Protective Clean 4100 Plaque Control Toothbrushes can help keep teeth and gums healthy and reduce dental health’s plaque effects.
- Philips Sonicare AirFloss
- Philips AirFloss Pro
- Philips AirFloss Ultra
How do you know if your toothpaste contains the ADA approval?
The ADA Seal of Approval is a certification that indicates toothpaste has passed the American Dental Association’s strict regulations. These kinds of toothpaste must meet the American Dental Association’s exacting requirements; they must provide each customer with the best oral hygiene possible. The ADA seal also indicates the toothpaste has been tested to meet the ADA’criteria for excellence.
- contain fluoride
- contain active ingredients to improve oral hygiene
- be free of flavorings that contribute to tooth decay, such as sugar
- be scientifically proven to be safe and effective
More than 90 percent of toothpaste brands participate in the ADA seal program. Brands that do not participate are missing out on the opportunity to improve their credibility with customers and compete more effectively with other products.
How do I find products that are ADA-approved before I buy them?
The entire current list can be found here.
What is the ADA seal?
The ADA has been advocating for the safety and effectiveness of oral care products since 1866. Having conducted decades of scientific research, consumer education programs, and advocacy against unsafe oral care products. Through it all, we’ve worked to promote public awareness of the potential dangers of dental practices like over-the-counter medications and fillings without thorough scientific research.
In the early 20th century, the all-natural compound for tooth powder was made from chalk, soap, and various ingredients. While this was a product that has stood the test of time, it was revolutionary at the time. Long before people were aware of fluoride’s benefits, they already knew what it did for their teeth. Better yet, their belief in fluoride toothpaste was not unfounded – it had been on the market for nearly two centuries!
In 1930, many new dental products were introduced. Consumers had no way of knowing the effectiveness of these products or any suitable at all – which probably didn’t make them feel safe about using them. In 1931, the American Dental Association (ADA) Council on Scientific Affairs decided to create a program to test dental care products for safety and effectiveness.
Reagan awarded the organization a “Certificate of Recognition for Outstanding Self Regulation” in 1984.
Today, more than 200 dental products carry the ADA Seal of Acceptance. The seal provides consumers with a powerful tool to make informed and safe decisions about dental products. ADA Seal-approved products are tested and proven to pass the rigorous standards required by the American Dental Association. This means they are safe, effective, and manufactured according to strict guidelines.
What determines if a dental product qualifies for the Seal?
Not all products that are approved for the seal are suitable for everyone. To qualify for the Seal, a product must be certified to prove effective and safe. The ADA Council at Scientific Affairs decides which products or processes meet the standards set by ADA.
The ADA has an excellent Seal of Acceptance program covering all manufacturing, safety, ingredients, and labeling requirements. If the product meets all these requirements, the Seal is awarded for five years. Any changes in product composition or chemical makeup, including new ingredients, during this period, must be submitted to the Council for further review and review.
How are the products assessed?
The ADA is willing to accept your scientific papers on dentistry! When you submit an article for publication, one of the people reviewing it will be a member or fellow of the Scientific Affairs Council. This group includes experts in dental materials, pharmacology, toxicology, and chemistry.
The ADA Council on Scientific Affairs awards the Seal when a product has proven its safety and effectiveness. The Council’s Seal of Approval is one of the most prestigious and respected awards in the industry.
How is the Seal used in advertising and on the packaging?
Approved products must display the ADA Seal logo on their packaging: ADA Seal Brand Standards. The ADA Seal statement is more user-friendly, easy to understand, and helps customers decide whether a product is suitable for sale to disabled people. It encourages companies to check their products and packaging against ADA Seal Brand Standards to ensure that all approved products are easy to identify and can be used by disabled consumers.
What is the value of the Seal?
The ADA Seal shows that a consumer product has undergone rigorous clinical testing to ensure consumer safety. The American Dental Association certifies the seal and can be placed on consumer products like tooth whiteners, mouthwashes, and gels. It is reassuring for consumers to know that the products they choose have been thoroughly investigated and approved.
The ADA is a resource for consumers who want to know which of the many products they use in their daily lives are ADA certified. ADA’s goal is to ensure that oral health is promoted and supported by the public. Many outstanding ADA Seal Certified products are on the market, but consumers don’t always know which ones are safe and effective.
Which Independent Research Sites Are ADA Qualified?
The ADA Council on Scientific Affairs only awards the Seal if a product is proven to be “safe and effective.” In other words, independent third-party laboratories must evaluate a product to prove it is both safe and effective.
The ADA seal program ensures that research sites can provide independent, accurate, valid, and reliable data. This allows ADA to evaluate product submissions without bias and ensures that valid research data can be provided to the consumer.
- All Sum Research Center, Ltd.
- Oral Health Research Institute at Indiana University School of Dentistry
- Salus Research, Inc.
- Silverstone Research Group
- Therametric Technologies, Inc.
How easy is it to get the ADA Seal, or what does it cost?
As mentioned before, not easy at all, and for all the right reasons. But it’s not cheap either. We mailed them, and this is what we got back.
New product submissions to the Seal Program are reviewed by the Council on Scientific Affairs prior to acceptance. All product submissions are unique and the review time will vary accordingly. Some factors that may affect the review time include the type of claims made for each product, the complexity of the supporting information, and whether additional supporting information is needed to complete the submission.
ADA Seal of Acceptance Program Fees for Over-the-Counter Products
The schedule below lists the submission and maintenance fees for over-the-counter (OTC) products.
Submission fees are a one-time, non-refundable fee and are required before review begins. This fee should be included with your submission. Maintenance fees are billed to the company in January of every year.
– Submission = $ 15,000 (per product)
– Annual Maintenance = $ 4,000 (per product)